Oregonian News Network Adds Lifestyle Component
The Oregonian News Network (ONN) is rolling out the second phase of its online partner program. The Yaquina Wavelength is one of eight pilot partners who began working together in April, 2011. Three other sites have joined since then. The original ONN program includes independent local news sites like the Wavelength who allow their local news content on the OregonLive.com website and share content with one another.
The ONN expansion brings aboard more than 50 community blog partners – people from around Oregon and southwest Washington who “blog regularly and authoritatively about their passions,” according to a statement on the ONN site. They include award-winning authors like Laini Taylor and Bart King; gossip maven Byron Beck; travel writer Chris Guillebeau; food writers Kathleen Bauer and Deena Prichep; gardening guru Darcy Daniels; and cartoonist Matt Bors.
A ONN statement continues: “We’re excited to present this collection of unique and interesting voices. You may already share a common interest like birding, literature or parenting. Or you may want to explore a new topic like urban foraging or Portland’s geek culture. Either way, we invite you to join us as we make the most of this new partnership. The community blog partner program is all about making connections. By sending more readers to websites they might not know about otherwise, we aim to help build audience for our partners while serving as an online town square.”

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